Big picture breaking new ground in India

Big picture breaking new ground in India

July 5, 2021 – ITV Studios’ interactive game show format The Big Picture includes exciting new avenues pioneered by Viacom18 Media Pvt Ltd. Ltd. in India. The first season, which will be produced locally by Banij Asia, will air on Colors TV; Channel number 2 in India. Without Bollywood star Ranveer Singh as the presenter of the show, this first series is more than promising. India will follow in the footsteps of Netherlands, Turkey, Portugal and Thailand to become the fifth country to coordinate.

Neena Elavia Jaipuria, President, Hindi Mass Entertainment and Kids TV Network, Viacom18, said: “At COLORS, it is our constant endeavor to go beyond the traditional level and provide a variety of premium content. With an aim to provide a new and enhanced entertainment experience to our viewers, we have created many genres over the years, including dance shows. Realism, talent based shows, movement based shows and voyeur content. Breaking the new frontier of entertainment, we are thrilled to announce one of the biggest competition shows of all time – ‘The Big Picture’. We are looking forward to bring to our viewers this very unique show which will be directed by Superstar Ranveer Singh.”

Ayesha Surti, Senior Vice President, Licensing, Global Entertainment, ITV Studios said: “We are delighted to have this exciting format in India after other ITV formats like The Voice and I’m a Celebrity…Get Me Out of Here . The big picture brings viewers from home as active participants and sees a return to ‘Feel Good TV’, promoting viewing by the whole family. We could not have asked for a better platform than Colors TV or a more engaging host than Ranveer Singh to bring this vibrant and captivating show to life.”

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about the big picture

The Big Picture is a next-generation game show that tests audience knowledge through a series of image-based questions. It is a game show where online players can play from home in real time with studio players and eventually win huge amounts of money, even the grand prize.

Above ITV Studio

ITV Studios is a global developer, producer and distributor of software that people can’t get enough of. Connecting millions of people every day, shaping and reflecting the world they live in, we are so much more than just television. ITV Studios is home to some of the best creative minds who have created over 8,400 hours of original programming across 55 production posters. Our global presence spans 13 countries including the UK, US, Australia, France, Germany, the Nordics, Italy and the Netherlands, and our global distribution business sells over 46,000 hours of catalogs to broadcasters and platforms around the world.

ITV Studios is part of ITV plc, the UK’s largest commercial broadcaster.

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About the Author: Rusty Kemp

Tv ninja. Lifelong analyst. Award-winning music evangelist. Professional beer buff. Incurable zombie specialist.

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