Asix Europe has had a good year, with a 16 percent increase in total net sales for Europe, the Middle East and Africa. This is the highest growth in years for the sports brand, which reported a 13 percent growth in 2014.
In the last 5 years, the business of the brand has more than doubled. This is mainly due to the increase in categories Running
And the tennis and fast-growing lifestyle category Asics Tiger was launched last year.
Sports brand speaks of ‘above average growth’ in category
Running, Which registered a 17 percent increase in the entire category. Among other things, the result was supported by a 19 percent increase in the women’s shoes subcategory. According to data from NPD Sports Tracking, Asics is the fastest growing brand among women runners.
Good results were also achieved in tennis class. Shoes sales grew by 26 percent and clothing sales by 12 percent. Currently, the brand is the best-selling tennis shoe brand in Germany, France, Spain and Italy. Tennis is a strategic category for the brand, which has recently recruited several tennis professionals to promote the brand. Belgian David Goffin and German Julia Georgers were added to the promotional list after British tennis player Johanna Konta said goodbye to the brand.
Asics Europe business doubles in five years
The rugby clothing category also had a successful year, with a
Triple digit Revenue growth was recorded. This was partly thanks to the rugby teams of South Africa and Australia, which in the meantime Rugby world cup Wore the shirt of the brand.
Among the major markets for Asics, Europe, Middle East and Africa (including South Africa) also a. Reported
Triple digits to head. Sweden, Norway, Denmark, France, Spain, Austria, Poland, Benelux and Russia also saw strong results
Double digit result. United Kingdom and Germany reported one single digit There has been an increase, while sales at its own Asics store have increased by 26 percent.
Asix Europe CEO Alastair Cameron said, “2015 was an outstanding year for Asics, and our 16 percent growth means we’ve doubled our business in the last five years.” He also looks further: “In 2016 we will see if we can consolidate this year’s successes and expand our activities in the category. Training And being able to build with younger audiences, because they are both Booming In the EMEA region. Our recently launched Fusex The shoe and apparel collection combines performance with style, and will be a big hit with youth The runners. ”