The announcement went unnoticed, but with the many new features introduced by Apple, it is somewhat forgotten! iOS 14.5 will offer a major overhaul of its podcast app, but that’s not all: It will launch a subscription system a few weeks later.
The economic model is similar to the App Store, with most podcasts being free, others that will adopt the freemium model and some that will require payment.
For the podcast world, this is a small revolution. The initiative to enable podcast publishers has been growing for some time. In 2017, the Cupertino company integrated an audience measurement system into its podcasting application, making it easier for publishers to sell advertising messages.
Recently, Spotify has taken a keen interest in podcasts and has spent a lot of money to acquire major podcast exclusivity. Apple Music’s competitor is also working on a paid offer. For its part, Apple is true to its philosophy with its subscription system. It remains to be seen how this new possibility will be exploited by publishers and whether it will be available to its viewers. and you ? Are you ready to subscribe and therefore pay for podcasts?