Railsbank is now looking to launch a white-label BNPL (Buy Now Pay Later) solution that will allow retailers to offer their own integrated BNPL payment options independently of third parties. Hence the instant loan is applied for direct checkout (in the retailer’s layout) and not from an external payment service provider.

DThe new solution aims to enable retailers to offer their own customizable payment experiences to their customers. It helps companies differentiate themselves from third party vendors and focus on building long-term relationships with their customers.

The offer aims to provide the retailer its own BNPL option which is customizable and cost effective. According to the provider, more and more customers are taking advantage of cash financing. It is supported by digital BNPL providers like Klarna. Many of them are creating their own brands. They want to bring customers to their websites to create accounts, manage installment plans and make repayment. The brick-and-mortar retailer takes a back seat — not so with RailBank Solutions.

Our solution means that the retailer’s customer does not see the brand of the BNPL provider, but the brand from which they are buying. We want to eliminate distractions and give retailers the opportunity to maximize engagement with their users. We are confident that this is a unique offering and will be very popular with many retailers.

Louisa Murray, COO UK & Europe B Railsbank

White-label solutions allow businesses to provide installment financing online and in-store. Customers can split the payment into 36 instalments. Retailers can streamline checkout processes, open new interaction options during the payment and refund cycles, and link reward accounts. They can also keep the data of their customers.

Railsbank’s BNPL Solution (Website)) will be available in the UK and Germany this year.foot