According to the Wall Street Journal report, Apple is looking to rent a larger campus in Los Angeles to produce its future movies and series. Apple executives may have approached real estate agents with the mission of finding a site whose surface area could exceed 100,000 square meters to accommodate multiple simultaneous productions. Since the early days of Apple TV+, Apple has rented studios on a case-by-case basis, but its streaming service is gaining momentum and reservations are getting more complicated.
If the project materializes, Apple could afford its own California studio and establish its presence in Hollywood. In an increasingly competitive environment, Apple has no choice but to strengthen its offering. Last week, the Variety site noted the possibility of a $2.5 to 3 billion purchase of independent studio A24, which is already a partner with Apple TV+ (exclusively for film on the rocksApple is also reportedly eyeing Hello Sunshine, a billion-dollar production company founded by actress Reese Witherspoon.
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