Audio is converted to a podcast application. The company announced today that its catalog now includes 100,000 free podcasts already available on other streaming platforms. Pod Save America, This is American life, And Canaan and Brian need a friend. The shows are now available through the app and will soon appear on the audio podcast landing page. Audiences will not need a subscription to access this show. The move sets Audible to compete more frankly against Spotify and Apple Podcasts, two big names in the space, as well as other smaller competitors.
Audiol, which is owned by Amazon, launched a new subscription plan in August called Audible Plus, which gives listeners access to Audible’s original audio content at a cheap monthly cost. The catch is that they do not take credit for downloading audiobooks from the class catalog, which is not already free. With these additional, freely available shows, Audio is earning its podcast offers and making its app a place where its listeners can meet all the podcast needs except for other services’ exclusive shows.
Still, Audible Spotify and Apple will have a much longer way to go to reach the scale of podcasts. Spotify says it has at least ten million podcasts for its listeners and Apple says it has 1.5 million. Although the number of pieces in the original part of Audible is close to 11,000, it still lags significantly behind the amount of content it offers. While this is a start, and perhaps continuing the journey of dominance of audio content, it will expand the way companies can access its audience.
Modified 10/27, 6:15 pm and: This article mistakenly refers to audiobook content as an ebook instead of an audiobook. We changed the word to account for the error. We regret the mistake.
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