Amazon has landed a five-star fraud in the UK

Amazon has landed a five-star fraud in the UK

Amazon’s top reviewers in the UK appear to be involved in the scam, with thousands of five-star ratings in exchange for money or free products. The company reviewed 20,000 products after the investigation Financial times.

Justin Fryer, the UK’s number one Amazon reviewer, had a five-star rating every four hours in August. FTAnalysis of. Many of these reviews were for products from random Chinese companies. Fryer then seems to have resold the products on eBay.

Such scams usually start with social networks and messaging applications such as Telegram, where companies can meet with potential reviewers. Once the connection is made, the reviewer chooses a free product, then waits a few days to write a five-star review. After the review is posted, they give a full refund and additional payment at some point.

Amazon has a specific rule against posting reviews in exchange for “any kind of compensation (including free or discounted products) or anyone else”. But nine of the UK’s top 10 reviewers involved in suspicious activity appear to have broken the guideline. Removed 20,000 reviews Seven of the top 10 reviewers wrote.

The agency was alerted to Fryer’s activities in early August. At least one Amazon user has told CEO Jeff Bezos about the man’s suspicious rating. This user was told that the agency would investigate, although it has so far failed to take action.

Fryer thinks he must not have been paid to post a fake five-star rating, and says his eBay lists were extra for “unused” and “not empty” products, Times.

Regardless, his activity is not overly surprising. Fake reviews have been a problem on Amazon for years. In July, Markup It was found that sellers resorted to various strategies aimed at manipulating their ratings on the platform, including “review hijacking” where old ratings were associated with new, often unrelated products.

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During the coronavirus epidemic, the problem was exacerbated by more people shopping online. In May, 58 percent of product reviews on Amazon in the UK appeared to be counterfeit, according to ratings fraud analyst firm Faxpot. “The scale of the fraud is staggering,” Fakespot CEO Saud Khalifa told The Report. Financial times. “The amount of fake reviews from Amazon UK is much higher than other platforms.”

A statement has been emailed Edge, A spokesman for Amazon said the company analyzed reviews before publishing the 100 million submission process each week. “We want Amazon customers to be able to shop with confidence knowing that the reviews they read are authentic and relevant.” “We have clear policies for both reviewers and sales partners that prohibit the misuse of our community properties, and we take suspension, prohibition and legal action against violators of these policies.”

Updated, 7:21 pm and: This story was updated to include a statement from Amazon.

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About the Author: Forrest Morton

Organizer. Zombie aficionado. Wannabe reader. Passionate writer. Twitter lover. Music scholar. Web expert.

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