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Beyond Meat comes to Alibaba’s markets in China

Plant-based protein maker launches new partnership Wednesday with Chinese tech giant Ali Dad (FATHER)It will bring Beyond Burgers to the supermarket shelves in China for the first time.
Alibaba launches deal by distributing products in 50 of the company’s Freshippo stores in Shanghai futuristic supermarkets where customers use an app to order and buy food. The link marks Beyond Meat’s first placement in supermarkets in the mainland of China, where it is the first time in April a great Starbucks bond. Prior to this, the company’s goods were available in Hong Kong.

“We know that the retailer will be a critical part of our success in China, and we are pleased to mark this milestone a few months after we hit the market,” Ethan Ethan Brown said in a statement. Said. “Expanding to retailing is the next natural step to build our market presence.”

Alibaba has won on the mainland beyond China, a vast market vital to the growth of the US company.

In a recent call for earnings in May, Brown said Beyond recently created a Chinese website and accounts on local social media platforms. Tencent (TCEHY)WeChat spreads the word about its first release there.
Last month, Beyond I said it would bring its products to the country’s most popular fast food chains such as KFC, Pizza Hut and Taco Bell. This is the company’s contract with Starbucks (the coffee) to get his meatless pasta, lasagna and wraps on the menu.

According to Brown, Beyond made a new agreement with Sinodis, a local food distributor of the company, to assist restaurant and catering suppliers in China.

Competition is fierce. While the trend of fake meat is still taking shape on the mainland of China, Beyond rising against other popular brands like Impossible Foods, a California member. marked plans for its launch.

Alibaba wants to invest money in a growing phenomenon. “We have seen an increasing interest in plant-based meat among our customers and hope to offer more Meat Products in the future,” said Jiayu Zhao, senior manager and trade manager of Freshippo, a Alibaba firm that oversees new retail initiatives. said.

In addition to the socks beyond the meatballs in the stores, Alibaba will start offering them in its app so anyone who wants to order some of the home can deliver them.

They said companies are planning to expand their partnership in the fall, and starting in September, they will bring burgers to dozens of stores in Beijing and Hangzhou.

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